What is YouTube
YouTube is a video hosting platform on which users can watch and share the video footage, which was bought by Google in 2006. The channel principle enables users, individuals or professionals, to group videos that load on the same only public profile. Each month, the YouTube site is visited by more than a billion unique users and l ‘80% of these are outside the United States. Every day, millions of users subscribe to the channel. This figure, which is constantly evolving, has more than tripled compared to 2013.
Why create a YouTube channel?
Creating a YouTube channel offers many possibilities for the professionals who want to improve communication.
Be visible on YouTube
In terms of visibility, a YouTube channel is particularly advantageous since it belongs to a powerful search engine, one of the first in the world. It is well indexed, and with quality content, the YouTube channel can also increase the number of visits to a website associated.
Animate a community
A YouTube channel allows, like the classic social networks, to outline a community around a business.
Offer quality content
On the Web, videos are recognized as dynamic content, original and high quality. Often shared on social Facebook and Twitter, have a potentially much greater extent that an article of a blog or a single photo.
Present their products on YouTube
Especially in e-commerce, the videos have a strong impact. Demos, video tutorials or even videos can support sales, because they provide useful information.
hiring employees
The YouTube channel can also be used to hire staff, creating a dedicated playlist. The published video can give some information about open positions in the enterprise.
How to Create a YouTube Channel
Requirements
To create a YouTube channel, you must have a Google account. Users who do not possess one can do it very simply (our guide: Create a Google account). It is recommended to have the content ready before creating a YouTube channel: depending on the importance given to the future canal, having between 5 and 10 videos to be published are a good base from which. You should also have graphical elements such as a logo to be put in the picture profile (800×800 format preferably).
Follow the steps to create a YouTube channel
The first thing to do to create a YouTube channel is visit the “Channel Switcher”, being connected to your Google Account. You can then choose between creating a new channel or creating a channel associated with a Google+ page that already exists.
For the creation of a new channel
Serve certain information: the name of the channel and category (Product or Brand – Company, organization or institution – art, sports and entertainment – Other). The channel name is particularly important, given that it will end in the URL link. A short and easy name is more effective.
You need to enter other information, such as the description for the channel. These are the first sentences displayed on YouTube, so it is recommended to indicate the most important information to get started. It recommended a precise description containing key words (tags) relevant.
For a channel connected to an existing Google+ page
Just choose this option and follow the instructions. Synchronization channel and Google+ account will be carried out automatically.
Presentation Caption
The information section is intended to present the channel, its purpose, its publisher (you). It is the ideal space to showcase your company, make connections to your website and your social network working.
Channel Design
Your channel art is essential for the appearance of your channel. You have to choose it because it is suited to this very elongated (like Facebook) and a good definition even in large sizes: 2560 x 1440 maximum of 2 MB Weight. Here is a simple guide on how to create channel art.
The channel logo
always takes the logo used on Google+.
Upload a video to YouTube
Upload a video to Youtube is relatively simple. Simply define privacy (public or private) and choose the file from your computer. YouTube supports several formats: MOV, MPEG4, AVI, WMV, MPEGPS, FLV, 3GPP and WebM. For other formats you can use this Google tool to laconvertire video.
You can also upload video recorded with webcams, cell phones, but no audio or images, unless the are associated to a video format compatible with YouTube. You can add formatting tags to change the appearance of the video.
Create a playlist
Create a channel lets you organize your videos by category, date, etc. Just create by giving it a name and select the corresponding video. Note that you can also integrate other users videos to your channel.
The YouTube channel
Your channel can subscribe to other channels that will be displayed in the “Channels” tab if you decide to publish your subscriptions (optional). As on social networks subscribe to other channels allows you to link with other members, but also to publicize their centers of interest.
Videos that exceed 15 minutes
YouTube may require a phone call to allow you to upload videos longer than 15 minutes.
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